outlet locations

Mapping

THERE ARE COMPETITOR OUTLETS AND THERE IS CANIBALISATION BETWEEN YOUR OUTLETS, THERE ARE UNDERSERVICED AREAS AND UNDISCOVERED OPPORTUNITIES. THERE ARE CUSTOMER FLOWS AND CUSTOMER ATTRACTION RATES.

THERE IS ALSO AN OPTIMUM NUMBER OF OUTLETS - AVOID HAVING TOO MANY OR TOO FEW.

TWO SITES, EVEN ONLY 500 METERS APART, CAN HAVE 30% DIFFERENT SALES POTENTIAL.

LET US HELP YOU SELECT OPTIMUM OUTLET LOCATIONS FOR YOUR DISTRIBUTION NETWORK. DO NOT GUESS, MEASURE BEFORE YOU SPEND MONEY ON OUTLET LEASE OR PURCHASE.

franchise territories

Mapping

IF FRANCHISE TERRITORIES ARE TOO BIG, THE FRANCHISEES WILL UNDER-UTILISE AND WASTE OPPORTUNITY (PLUS ALLOW COMPETITORS TO GROW). IF FRANCHISE TERRITORIES ARE TOO SMALL, THEY WILL SIT IDLE AND GET ANGRY.

AMSC HELPS YOU IDENTIFY THE RIGHT NUMBER OF TERRITORIES AND THEIR OPTIMUM SIZE AND SHAPE.

FIRST, WE HELP YOU IDENTIFY WHO YOUR CUSTOMERS ARE THROUGH PROFILING & SEGMENTATION. THEN, WE FIND OUT WHERE THOSE CUSTOMERS ARE. FINALLY, WE DESIGN BALANCED FRANCHISE TERRITORIES TO SERVICE THOSE CUSTOMERS RIGHT.

MANAGE & AVOID FRANCHISE CONFLICT WITH THE BEST POSSIBLE TERRITORIES.

exit surveys

Mapping

YOUR DATA CAN BE COMBINED WITH A VARIETY OF OUR DATA TO HELP YOU UNDERSTAND YOUR CUSTOMERS BETTER AND TO SEE TRENDS.

EXIT SURVEY IS THE NEXT BEST THING TO HAVING A CUSTOMER DATABASE WITH ADDRESSES (SEE LOYALTY PROGRAM).

WE CAN ALSO MEASURE PEDESTRIAN AND VEHICLE TRAFFIC IN FRONT OF YOUR SHOP, AND INTO YOUR SHOP AND COMBINE THIS DATA WITH CUSTOMER SPEND. THIS CREATES BENCHMARKS FOR ALL SHOPS IN YOUR NETWORK. IT GIVES AN IDEA TO THE FRANCHISEES WHAT THEY NEED TO AIM FOR.

site profiles

Mapping

MOST FRANCHISEES FEEL MORE COMFORTABLE IF THEY RECEIVE A PACKAGE OF CUSTOMER INFORMATION WHEN THEY PURCHASE A FRANCHISE.

SUCH PACKAGE ALSO HELPS THEM WITH THE, SO IMPORTANT, LOCAL MARKETING.

PROVIDING AN INFORMATION PACKAGE TO FRANCHISEES PROVES THE GOOD WILL OF THE FRANCHISOR TOWARDS THE FRANCHISEE.

THE SITE PROFILE IS USUALLY ADJUSTED TO THE NEEDS AND IT CONTAINS A VARIETY OF INFORMATION: SALES POTENTIAL FORECATS, COUNTS OF CUSTOMERS IN EACH MARKET SEGMENT, A MAP OF THE SURROUNDING ZONE WITH HIGHLIGHTS WHERE THE BEST CUSTOMER ARE AND SO ON.

FULLSCREEN